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A letter from the Owner
My name is Nathan Rodriguez and I am the owner of Millennium Technology . I immigrated to the United States from Mexico as a young man and I understand the confusion that comes with living in a country that you don’t understand the language or customs. Did you know that:
- Hispanics represent 20% of the total used car market
- Hispanics are expected to spend $40 billion on cars and parts by 2010
- Hispanic shoppers are responsible for 8 percent of all new vehicle sales
I have been in the retail automotive & marketing industry for over 15 years and I know what it takes to sell to the Spanish community. In that time I have also created an alliance with such companies as Univision, Telemundo and Comcast. This allows my firm to receive great pricing, the best time slots and opportunities other might not. Out from behind the desk in the field now using my experience, connections and skill set to help companies penetrate the Spanish language market. We offer a full line of services to our customers include:
- Full television commercials / infomercials in Spanish
- Direct mail / email marketing – From your DMS or specific target audiences you request
- Print ads in both Spanish and English newspapers / magazines that are tailored to get your results.
- Increased traffic to your website
- Help in the “hard to finance” category through many of my contacts at local and national financial institutions.
- Help to maximize both your front and back end profits
- Radio spots on a variety of both English and Spanish stations
- Live events with local musicians that draw in maximum crowds.
- Wireless “cell phone” campaigns that show immediate results as to how your ads are being reviewed.
Because of my time in the business, I know that you need to be able to see your budget being monetized. I would be happy to meet with you to discuss some of what we can do. You will find us to be imaginative and extremely cost effective.
Sincerely
Nathan Rodriguez
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A Vision of bilingual marketing to the Spanish Community
The Hispanic community is one of the fastest growing vertical markets today. Revenues realized by marketing to this community show some of the highest returns of any market. Spanish is the 2nd most spoken language in the United States and is more often than not overlooked by today’s businesses.
Marketing to this vertical requires an intimate understanding of the buying habits beyond simple translation. Millennium Technology is a full service provider or turnkey solutions to the automotive, real estate, entertainment and retail industries. We have a full in-house design and search engine optimization staff. Through our strong working relationships with top notch companies like Univision and Comcast we provide our clients the muscle of big media with the individual attention of a small firm. It’s the best of both worlds. Using all forms of media we can connect small to medium sized businesses with customers that they previously may not have been able to reach. We are one of the first companies to offer mobile campaigns in both English and Spanish.
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How components of the U.S. population are projected to change by 2050:
Racial/ethnic groups |
2005 |
2050 |
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Foreign-born |
12% |
19% |
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White* |
67% |
47% |
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Hispanic |
14% |
29% |
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Black* |
13% |
13% |
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Asian* |
5% |
9% |
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Note: *=Non-Hispanic
American Indian/Alaska Native not included
Source: Pew Research Center; Julie Snider, USA TODAY |
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